I know that there are issues that a lot of people have with social media – I get it, I do. I know it can get nasty and overwhelming. Negativity. Political. Complaining. The FOBO can get the best of us and make us feel worse than we did before we checked Facebook or Instagram or Snapchat or Pinterest or Twitter… It goes on endlessly, or so it feels and seems sometimes. I know it isn’t everyone’s cup of tea, and it is NOT my intention to convert social media haters or non-belie

My company was founded in 2016, so the end of this year means a lot to me, business-wise. It brings to an end the year in which an idea was created, put into action, grown, and jumped into with both feet. I did some crazy and amazing things this year. Firstly, for those who don’t know, I quit my corporate job in July of 2016 to launch my business as my full-time career. That was scary as hell. I have always been the person with a plan, the one who had it all mapped and figure

Likely unknown to most, my Bachelor’s degree is in Psychology. For a while, I thought I wanted to be a therapist and work with children, but as a hyper-sensitive person, I knew the kind of work it involved would emotionally drain me every day. About halfway through my degree, I knew I wouldn’t pursue that line of work any further. I focused, instead, on the different parts of psychology that I found interesting and relevant, to finish out my time at college. I loved my Englis

I hope that you have gotten a chance to read my kick-off blog article, The Importance of Being a Brand, where I talk about how crucial branding is in the social media space. I also said within that post that I wanted to explore some of the questions that I posed to you. My goal with these articles is to help you navigate getting to the core of WHO you are as a company, professional, business, community presence, etc. I’m going to start with one of my favorite topics I love to

There are many parts of marketing that interest me, and one of the biggest is branding. I’m sure it’s a term you’ve heard used, and it’s definitely a heavy subject in the social media marketing community. The importance of branding is much bigger than you might have lead yourself to believe. If focusing on what it means to be a brand isn’t something that you’ve focused on in your business – or in your personal & professional life – then you may not be utilizing your social me