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July 2, 2019

It's easy to look at social media for your business as a vapid, surface level attempt at reaching your audience, but there's more than meets the eye. We know that ROI is a term every business owner wants to hear, and yet social media isn't always an easy - or even poss...

November 13, 2018

Last week, I ran a poll on my Facebook page on whether you thought bad content was better than no content at all. I wasn't too surprised from the response - 26% believed bad content was better than producing no content at all. In the land where content is king, which i...

September 6, 2018

Hashtag marketing on Instagram is something I've worked hard at teaching entrepreneurs over the past few years. Although it's still a valuable resource for being found within Instagram, more businesses and users are reporting to me that they aren't finding the same lev...

August 15, 2018

 You can read about building a business and what it takes, but, kind of like having a baby, you really can't understand it until you're in it. The last two years of growing beYOU Marketing has been a learning experience, to say the least! There is so much I did SO wron...

November 21, 2017

We are technologically overwhelmed these days, don’t you think? Everywhere you go, everyone has a phone in their hand. The world is more and more run by computers, and artificial intelligence is projected to become more and more a part of our everyday lives. We scroll...

May 15, 2017

"People no longer want the message that YOU want them to hear – people want to be courted by you, get to know you, and have their trust earned before they pull the trigger on a sales decision. We are a lot less concerned about what is being sold than what the prod...

March 2, 2017

I was reading an article a few weeks ago about social media strategy, and the author made a great analogy comparing social media to a car. You generally don’t get into a car without knowing where you’re going, and your social media should really be no different. Whethe...

February 14, 2017

I know that there are issues that a lot of people have with social media – I get it, I do. I know it can get nasty and overwhelming. Negativity. Political. Complaining. The FOBO can get the best of us and make us feel worse than we did before we checked Facebook or Ins...

January 12, 2017

So, quick story to start this off. I know people have a love/hate relationship with the “Memories” feature on Facebook, where it shows you did a year ago, two years ago, etc. Not so great for exes, but fantastic for people with babies and puppies and stuff like that. A...

December 29, 2016

This year has been a tough, scary - and incredible year! My thoughts and general ramblings on life as a new entrepreneur.

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