

Bad Content... or No Content at All?
Last week, I ran a poll on my Facebook page on whether you thought bad content was better than no content at all. I wasn't too surprised from the response - 26% believed bad content was better than producing no content at all. In the land where content is king, which is the right answer? In my opinion, NO content is better. Firstly, let me say that one opinion is never a definite. There are plenty of solid social media presences that go against my opinion on this, so just kee


Making a Branded Hashtag Work for You
Hashtag marketing on Instagram is something I've worked hard at teaching entrepreneurs over the past few years. Although it's still a valuable resource for being found within Instagram, more businesses and users are reporting to me that they aren't finding the same level of growth that they once were. If you are using the platform's analytics, you may be able to narrow down a little further where your growth and visits are coming from, but you've probably experienced the slow


Why I Love Social Media
I know that there are issues that a lot of people have with social media – I get it, I do. I know it can get nasty and overwhelming. Negativity. Political. Complaining. The FOBO can get the best of us and make us feel worse than we did before we checked Facebook or Instagram or Snapchat or Pinterest or Twitter… It goes on endlessly, or so it feels and seems sometimes. I know it isn’t everyone’s cup of tea, and it is NOT my intention to convert social media haters or non-belie