It's easy to look at social media for your business as a vapid, surface level attempt at reaching your audience, but there's more than meets the eye. We know that ROI is a term every business owner wants to hear, and yet social media isn't always an easy - or even possible - place to find it. You may be managing your social media in addition to your many other job responsibilities, or have a marketing employee or team, in-house or not, that handles it as one piece of a large

My company was founded in 2016, so the end of this year means a lot to me, business-wise. It brings to an end the year in which an idea was created, put into action, grown, and jumped into with both feet. I did some crazy and amazing things this year. Firstly, for those who don’t know, I quit my corporate job in July of 2016 to launch my business as my full-time career. That was scary as hell. I have always been the person with a plan, the one who had it all mapped and figure

Likely unknown to most, my Bachelor’s degree is in Psychology. For a while, I thought I wanted to be a therapist and work with children, but as a hyper-sensitive person, I knew the kind of work it involved would emotionally drain me every day. About halfway through my degree, I knew I wouldn’t pursue that line of work any further. I focused, instead, on the different parts of psychology that I found interesting and relevant, to finish out my time at college. I loved my Englis

I hope that you have gotten a chance to read my kick-off blog article, The Importance of Being a Brand, where I talk about how crucial branding is in the social media space. I also said within that post that I wanted to explore some of the questions that I posed to you. My goal with these articles is to help you navigate getting to the core of WHO you are as a company, professional, business, community presence, etc. I’m going to start with one of my favorite topics I love to

There are many parts of marketing that interest me, and one of the biggest is branding. I’m sure it’s a term you’ve heard used, and it’s definitely a heavy subject in the social media marketing community. The importance of branding is much bigger than you might have lead yourself to believe. If focusing on what it means to be a brand isn’t something that you’ve focused on in your business – or in your personal & professional life – then you may not be utilizing your social me