It's easy to look at social media for your business as a vapid, surface level attempt at reaching your audience, but there's more than meets the eye. We know that ROI is a term every business owner wants to hear, and yet social media isn't always an easy - or even possible - place to find it. You may be managing your social media in addition to your many other job responsibilities, or have a marketing employee or team, in-house or not, that handles it as one piece of a large

Last week, I ran a poll on my Facebook page on whether you thought bad content was better than no content at all. I wasn't too surprised from the response - 26% believed bad content was better than producing no content at all. In the land where content is king, which is the right answer? In my opinion, NO content is better. Firstly, let me say that one opinion is never a definite. There are plenty of solid social media presences that go against my opinion on this, so just kee